I was having a conversation with someone the other day and they told me that they loved our campaign, but that they had a bad memory, and usually remembered The Sign about 20 minutes after having seen a member of our armed forces. I suggested to them that they might want to think about a ritual or a habit that they could adopt that would remind them.
For instance, every day I wear something that reminds me to be in a place of gratitude toward those who are serving to defend my freedom. Sometimes it’s a set of dog tags, or a bracelet, other days it’s a t-shirt or a sweatshirt with thegratitudecampaign logo on the front. I don’t wear these to show my gratitude or to express it to those who serve – I wear them to remind myself to be in a state of gratitude. The ritual of putting it on, and of catching a glimpse of myself in a mirror or a store window and seeing that logo periodically throughout the day creates a subtle, repeated reminder that I am Free, and I am grateful to those who have provided that to me.
The things that I wear are all things that we have sold in the past, or are currently selling on our web site to help support our campaign. But these kinds of rituals can be done without even buying anything. If a purchase from our web site isn’t workable for you right now, try simply printing out our logo from the header of our web site. Tape it to your bathroom mirror next to your sink, or carry it in your pocket or purse so that every day, at least once a day, you’ll see it and remember those who serve. And even if for just a couple of seconds each day, you’ll be in a state of gratitude, and imagine expressing that gratitude to someone who serves.
Then, on that day that you do see someone in uniform, or perhaps a Veteran wearing a memorial hat or pin, you’ll remember that logo you saw just that morning, or on your shirt right then. You’ll remember what they’ve done for you. And you’ll show your gratitude – either verbally, or with The Sign -- the Sign that you now know immediately, because you've seen it every single day. And then perhaps, as I’ve been told by many Service Personnel, in that moment they will remember why they serve, and be as proud of that as they have every right to be.